Diamond Buying Guide
Choosing a diamond is about balance. The perfect stone isn’t just a matter of numbers — it’s about which characteristics speak to you. Our diamond specialists at Oro & Oak Jewellery will guide you every step of the way, from selecting certified stones to choosing the ideal setting that enhances your diamond’s natural brilliance.
Cut — Sparkle Comes First
The cut of a diamond determines how light travels through it, ultimately influencing its brilliance, fire and sparkle. Even a large diamond can appear dull if the cut quality is poor. A well-cut diamond reflects light in ways that make it truly shine.
At Oro & Oak, we prioritise superior cut quality to ensure your diamond delivers maximum radiance. GIA 4Cs

Colour — The Less Colour, The More Brilliant
Diamond colour is graded on a scale from colourless to light. Colourless diamonds allow more light to pass through, resulting in a brighter, whiter appearance. While slight hints of colour are invisible to the untrained eye, choosing closer to colourless grades enhances overall brilliance and elegance. GIA 4C's

Clarity — Natural Beauty & Precision
Clarity refers to the tiny natural markings or ‘inclusions’ within a diamond. While virtually all diamonds have some inclusions, those that are minimal and not visible to the naked eye are considered more desirable. Clarity affects how perfectly light travels through your stone — and therefore how eye-catching it will be. GIA 4C's

Carat — Size Meets Style
Carat weight measures the physical weight of a diamond, not its visual size. Bigger doesn’t always mean better — factors like cut and shape can make a diamond appear larger or smaller than its carat suggests. At Oro & Oak, we help you find the perfect balance between size, beauty, and budget. GIA 4C's
